One Price. Every Artist. Here's Why.
Every artist on WALRUS costs the same to subscribe to. $5.99/month. No tiers. No levels. No "basic" vs "premium." Just one price that gets you everything.
This is a deliberate choice — and we think it's the right one for artists and fans alike.
For Fans
You shouldn't need a spreadsheet to support artists you love.
Other platforms ask you to compare tiers, weigh what you get at $5 vs $10 vs $25, and decide how much an artist is "worth" to you. That's not supporting artists — that's shopping. And shopping creates hesitation. Hesitation kills action.
At $5.99, the decision is simple: Do you want in? Yes or no. That's it.
No guilt about picking the cheapest tier. No anxiety about overpaying. No mental math about how many subscriptions you can afford. One price, full access, every time.
This means you can subscribe to more artists. Instead of giving $20 to one artist and feeling tapped out, you can subscribe to three or four artists you actually care about for the same money. More artists getting paid. More music and content in your life. Everyone wins.
Access shouldn't be gated by income.
When artists set their own subscription prices, the fans who can afford the most get the most access. We don't think that's how music should work. A person who discovered your music on a late-night drive deserves the same access as anyone else. $5.99 keeps the door open for everyone.
For Artists
Decision fatigue is the enemy of signups.
Every platform that lets you "set your own price" sounds like it's giving you freedom. What it's actually giving you is a problem. What should I charge? What if I set it too high and nobody subscribes? What if I set it too low and I look desperate? What are other artists charging? Should I have tiers?
You're a musician, not a pricing strategist.
We removed that entire problem. You don't set a price. You don't build tiers. You don't write copy for three different membership levels. You make your art, you post it, and anyone who subscribes pays $5.99 — and we don't take a cut.
$5.99 is an impulse, not a commitment.
The hardest thing in the world is getting someone to pull out their credit card for the first time. At $5.99, that barrier is as low as it gets. It's a coffee. It's less than a month of ad-free YouTube. Fans don't deliberate over $5.99 — they just do it.
And once they're in, they stay. They're seeing your content, getting your messages, feeling connected. Retention is built on relationship, not price.
This isn't Patreon. Your subscription is the beginning, not the ceiling.
On Patreon, your subscription price is basically your entire revenue model. You build tiers, you create tier-specific perks, you spend more time managing membership levels than making music.
WALRUS is different. Your subscription is the front door — $5.99 gets fans into your world. But your earning potential goes far beyond that.
Video Messages — Set your own price. Fans pay you for personalized videos. Birthday shoutouts, pep talks, advice. Price them at $10, $25, $50, $200 — whatever your time is worth. You keep 80%.
Ticketed Events — Intimate shows, listening parties, meet-and-greets. Set your own ticket price. Your subscribers hear about it first. You keep 80%.
Merch — Sell directly through your WALRUS profile. Your prices, your margins.
SMS & Direct Messages — Real connection with your fans, on your terms.
The subscription gets fans through the door at a price that's easy to say yes to. The add-ons are where you set your own prices and scale your income. And on everything, you're keeping significantly more than you would anywhere else.
We don't take a cut of subscriptions. You keep most of everything else.
$5.99 from every subscription goes to you — WALRUS takes zero. Fans pay a separate $1.99 service fee that keeps the platform running. Your subscription revenue is yours.
On add-ons like video messages and ticketed events, we do an 80/20 split. You keep 80%, we take 20% to cover the infrastructure those features require.
The Bottom Line
We believe simple is better. One subscription price means fans don't hesitate, artists don't agonize, and everyone knows exactly what they're getting.
Your music has value. We just removed everything standing between that value and the people who want it.