Overview
Your WALRUS merch shop lives right on your artist profile. No separate Shopify store, no third-party links, no monthly fees. Add products, set prices, and fans can buy while they're already browsing your music and content.
WALRUS takes just 10% of product sales — compared to Shopify's monthly fees plus transaction fees, or other platforms that take 20%+.
Setting Up Your Shop
Go to Manage → Merch.
Add a product: name, description, photos, and price.
Set up variants if needed (sizes, colors).
Set inventory quantities.
Publish. Your merch appears on your profile's shop tab.
Managing Orders
When a fan places an order, you'll see it in your merch dashboard. You're responsible for fulfillment — packing and shipping the item. Mark orders as shipped and add tracking numbers so fans can follow their delivery.
Revenue
| Item | Example ($30 shirt) | Notes |
|---|---|---|
| Product price | $30.00 | You set this |
| Shipping | You set | Passed through to you |
| WALRUS takes | $3.00 | 10% of product price only |
| Stripe fee | ~$1.17 | 2.9% + 30¢ on total charge |
| You receive | ~$25.83 + shipping | 90% minus Stripe, plus shipping |
Already Have a Store?
If you already sell merch through Shopify, Squarespace, or another platform, you can add those products to your WALRUS shop as external links. Just paste the product URL when creating a listing and fans will be sent straight to your existing store to complete the purchase.
WALRUS takes no cut on external product links — they're simply a way to keep all your merch visible in one place alongside your music and content.
Tip
Tip
Keep your merch shop stocked with at least 2-3 items. Fans who are already paying for subscriptions and buying tickets are your warmest customers — make it easy for them to rep your brand.